Authored By: Ollie Lammers
A social media style guide is a great way to ensure your firm has online content that aligns with your message. Here are a few ways, according to LawyerMarketing.com, to get started with your social media style guide.
Accounts.
The best way to create a consistent message across all of your social media is by making a list of all of your firm’s social media accounts. This list can include your firms page, your social media, or members of your firm.
A great way to organize this list is with an Excel spreadsheet. In the spreadsheet, you can organize this list by social media platform, like Facebook, and include a hyperlink to the account page.
Image.
How you and your firm post on social media sets a tone for how your business is perceived. A good way to make sure your firm is represented how you want is to ensure everyone representing your firm is posting similarly.
Posts do not have to be exactly the same, but you do want to ensure posts are professional and properly represent your law firm.
You will also want to make sure if your firm is sharing photos or graphics that they fit with your firm’s image. This can include colors of graphics or filters that are like the ones used on your website. While these small details might seem unnecessary it can go a long way in the image of your firm. By having your social media presence reflect your website, it shows that your firm is professional and that you care about all aspects of your business.
For more on creating a social media style guide and template, click here.
