By Elizabeth Kapamas
In this blog, we provide a list of the advantages social media can offer your firm. Your firm can use social media marketing to build brand recognition and connect with potential customers. Here are a few tips from Shelli Tench that can help guide your firm's social media efforts.
With most Americans being active on social media, establishing an online presence in the right places will allow you and your colleagues to connect with a larger audience.
You can also create a community using social media as well as connect with active users who need your services. By establishing a solid online presence, you will be able to build an emotional connection with potential clients through your posts and engagement through digital platforms.
1. Setting Goals
It’s important to strategize about your content and how you will use it to connect with your audience and promote your firm. Create goals on what sort of media you would like to post and potentially advertise.
2. Staying Up to Date with FTC Regulations
The Federal Trade Commission (FTC) regulates social media advertising and marketing by putting in place rules that people often do not know or completely understand, even if lawyers often have a good understanding of most aspects of the law. Prior to posting, make sure you are familiar with the laws if you are an attorney and wish to advertise your law firm on social media.
3. Talk to and connect with firms with a strong media presence.
Don't be afraid to reach out to experts in digital marketing if you need it. Being a lawyer means having a lot of responsibilities and teaching yourself how to do it all may not be in your timeframe. Ask for advice or even ask experts in digital marketing for their services if it’s within budget.
Read more from Shelli Tench