Authored by: Ollie Lammers
Leadership content is a way to share and market yourself as an attorney and establish yourself as an expert. Having a sizeable online base can help you market yourself and your firm as you continue to grow. According to Attorneyatwork.com’s article by Jay Harrington, here are a few ways to use LinkedIn to hone in your thought leadership content.
- Establish Relationships
Look for opportunities to publish your thought leadership content on third-party sites. Find these opportunities and create relationships with the editors of those sites. You can connect with the editors of those sites via LinkedIn. Connecting with these professionals gives you a closer opportunity to be published on their site. When connecting with these professionals-make sure, you are creating genuine professional relationships. Interact with their content and make notes of similar interests that could help you grow your professional relationship with them. As you are growing this relationship continue to share the kind of content you are an expert in and frequently posting on LinkedIn. Showing up in your connections feed more often will help them associate you with your expertise.
- Collaborate with Thought Leaders.
Collaborating with other thought leaders is an excellent way to show your and other attorneys' expertise. By collaborating with others, also helps you market yourself to a larger crowd of potential clients. You and other thought leaders can write an article, organize a webinar, or even have them be a guest on your podcast. There are multitudes of ways for you to collaborate and share your expertise.
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