Authored By: Candace Whitman
Consistency is an extremely important part of branding and marketing for any business.
Your law firm should have a style guide on file that will help you remain consistent no matter who is creating marketing materials for your firm. A Style Guide is a document that is essentially a marketing cheat sheet for your law firm. Style guides can be especially helpful through employee and vendor changes.
One detail that your firm's style guide should contain is information about your branding colors, including the PMS and HTML for those colors. This will take the guesswork out of color matching.
Your style guide should also include information about the fonts your firm uses for headlines, body text, taglines, etc.
Other important elements to note are when the trademark symbol and/or registered symbol should appear in your marketing and how your firm's name should be written out or abbreviated in marketing materials and content.
A style guide is a document that you and your marketing team can make yourselves or ask your graphic design vendors to assist you. Once you have a style guide save it in a folder along with your logo and any other marketing materials you use often so everything is easy to find.